User scenario, personas, and user journey

USER STORY

This explains who will use the product, what they want, and why they want it.

As a married businessman

• Set a reminder to put in my next grocery list
• Set up auto-payment for the next order
• Pay via credit cards
• Conveniently have my grocery shopping be done without leaving the comfort of my home

As a college student

• Upload a pic of my lists if I write them down by hands
• Make sure the service could read my hand writing to avoid getting the wrong products
• Allow to re-type if the service reads handwriting incorrectly
• Choose the numbers of stores that would be shown when doing price comparison
• Know whether or not there would be a delivery fee

As a working mom

• Choose the quality of my items
• Know how far away the deliverer is from my house
• Know which streets the deliverer is on
• Know when the shopping begins
• Set a reminder to put in my next grocery list
• Go back to edit the list before it gets sent out
• Put in as many lists as I’d want to and save it for the next time
• Control the time when my grocery is going to be delivered

USER STORY

This explains who will use the product, what they want, and why they want it.

PERSONAS

“I’d like to cook at home more to save money, but I don’t always have the time to stop at a grocery store to do my shopping.”

About

• Purchases her meal either at her work or at school
• Pays for her own tuition and her bills
• Has a tight budget
• Would like to have her grocery deliver, so she doesn’t have to go to the grocery store

Known Habits

• Refuses to go grocery shopping alone most of the time
• Eats out many times a week
• Often goes over her budget

Frustrations

• Dealing with people and long lines
• Does not know how to choose the best items
• Often does not have time to do grocery shopping

Goals

• Has her grocery whenever she wants them
• Avoids dealing with people and long lines
• Saves more money
• Does not need organic food

“I’d like to get everything in one go and limit the times I have to go to the grocery stores.”

About

• Live in New York with his wife and two kids
• He is often forgetful
• Likes to help out his wife when it comes to household works
• One of his duty is to get grocery every week
• Even with a list that is provided by his wife, he still manages to forget items and has to make multiple trips back to the stores.

Known Habits

• Makes conscious decisions at work
• Hates grocery shopping but will go if he has to
• Tends to forget items on the grocery list

Frustrations

• Always has to go back to the stores multiple times
• Dealing with long lines at check-out
• His wife complains about his forgetfulness

Goals

• Limits the times he has to deal with grocery stores
• His wife stops complaining
• Gets all the items on the grocery shopping list
• Ensures the food quality is high especially for the kiddos
• Convenience at its best

“I’d like to have an app where it helps with grocery shopping while my wife is trying
to get familiar her way around LA.”

About

• A full-time student by day and a freelancer by night
• Recently got married a year ago
• His wife is helping herself to get familiar with LA since she just emigrated here. They mostly cook at home.
• He is the one who mainly does the grocery shopping, and it’s often after classes. He usually gets home late, therefore dinner would also be later than he’d prefer.

Known Habits

• Takes too long in grocery stores
• Try to get organic fruits if they are on sale even if he has to drive farther than expects.
• Likes to have homemade meals

Frustrations

• Too tired to go grocery shopping
• Has dinner late
• Sometimes wastes too much gas

Goals

• Has dinner early
• Save money on gas
• Has grocery an hour after when he gets home
• Has some sort of organic items without having to drive far

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